¿Por qué la gente financia proyectos vía crowdfunding?
This study is focused on understanding the reasons why backers finance projects with crowdfunding. Researchers surveyed more than 4.000 Lánzanos users, one of the biggest crowdfunding platforms in Spain. With this data, they have achieved interesting conclusions about the main reasons that motivate donors to invest/donate their money, about different types of backers who coexist depending on their behavior, and about principal projects characteristics which attract or discourage backers.