|The purpose of this study was to develop an instrument to measure the festival and special event organizers’ perceptions of the impacts of festivals and special events on local communities. An instrument with 17 items was proposed based on the literature and the suggestions of experts in the area. The proposed instrument was empirically tested using the data collected from professional festival and special event organizers by employing a confirmatory factor analysis. Results indicated that the organizers’ perceptions of the socio-economic impacts of festivals and special events have four dimensions: community cohesiveness; economic benefits; social incentives; and social costs. Results suggested that the proposed instrument had acceptable validity and reliability scores.|
|Considering the importance of festival market segmentation as valuable marketing tool for promotion and understanding segment characteristics based on motivations, this study attempted to segment festival market using a cluster analysis based on delineated motivation factors. This study also explored any potential importance of motivation clusters and visitor types as factors of influencing their overall satisfaction based on main and interaction effects. A cluster analysis identified four clustered segments for six motivation factors in which the multi-purpose seekers were found to be the most important segment. Domestic segmented clusters were found to be influenced by TV and radio, whereas foreign-segmented clusters were influenced by friends and travel agency, indicating differentiation of promotional strategies. Two-way ANOVA indicates that visitor satisfaction was influenced by motivation and type of visitors, respectively. However, visitor types did not appear to act as an interaction variable for the effect of motivation on overall satisfaction.|
|This is the essential guide for anyone who needs to know how to organize a special event - a festival, a celebration party, a media launch or an annual fete. The book contains: a clear, step-by-step guide including planning, budgeting, marketing and organization; a wide range of informative case studies from around Europe, including suggested websites and sources of reference material to consult; a set of useful planning forms to assist those new to events organization; and a glossary, together with a directory of organizations which can give further advice. The authors' combination of industry experience, expertise and a lively approach makes this an ideal book for students of Events Management and related subjects, as well as providing a valuable handbook for those new to organizing events, plus current practitioners who need to ensure everything runs smoothly.|
|This is the final report of the Economic and Social Impact of Cultural Festivals in the East Midlands. This is the first comprehensive study of festivals in the East Midlands and reflects on the economic and social impact of 11 festivals in the region during 2002-03. This research shows how far has the East-Midlands region come, and it also gives an indication of how can this success truly make the East-Midlands the home of festivals.|
|The economic importance of festivals and events ins now widely recognized. Events have an impact on local, state and national economies through investment, employment and income. They also generate increased tourism and media coverage which leads to increased visitation and awareness of the host destination. This chapter will explain the relevant economic principles that apply to events and the economic and evaluation techniques that are used to determine the value of events. Mega events have major impacts on particular sectors within the economy, including trade, transport and tourism. These sectoral impacts, when combined, can influence the total value of economic activity in a given period as measured using the GDP or GSP. It is important to recognize that it is not just the initial expenditure in the sectors that increases economic activity, but also the subsequent flow-on, or multiplier effects that follow an initial injection of new money in the economy. The size of the multiplier effects will be determined by the extent to which the economy can retain the additional event-related expenditure in the local economy and prevent it from following out on imported goods or services.|
The management of rock festivals as a basis for business dynamics: an example of the growing experience economy.
|This paper investigates whether rock festival organizations can be drivers of local and/or regional business development. Rock festivals are one representation of the seemingly growing experience economy. The paper discusses the following research questions on the basis of an explorative case study: can rock festivals be the basis for the development of other industries, education, research and other activities in the local community or region and, if so, how? Is there a particular management and organizational style related to rock festivals and, if so, is it imitated by other firms so that they can become more creative? The rock festivals' role as innovators and business incubators has been investigated. One rock festival functions as a business incubator, the other one as the basis for an attempt to create a regional innovation system. It is concluded that they can be a basis for local or regional business development. Even though there is a general interest for the management and organizational style of the rock festivals, it seems that it is not directly imitated by other firms.|
|This title explores the central role of events management in the cultural, tourism and arts industries. It includes international case studies of arts and leisure events, together with case studies from Europe, New Zealand, Australia and the USA.|
Evalueringa byggjer på omfattande eigenrapportering frå Per Gynt-stemnet og selskapet Per Gynt AS, årsmeldingar og årsrekneskap, inngåande stemneevalueringar, strategiplanar, litteratur om Per Gynt-stemnet og samtalar med leiinga.
Globale artister i lokale festivaler. Glokale rom for musikalsk læring og utvikling av musikalsk identitet
Musikkfestivaler utgjør en stor del av kulturoffentligheten og har i liten grad blitt utforsket som arena for læring og identitetsutvikling. I dette paperet vil jeg i et musikkpedagogisk sosiologisk perspektiv diskutere hvordan muligheten for å bringe inn globale artister i lokale festivaler skaper glokale, sosialt og musikalsk differensierte rom. Videre vil jeg undersøke hvilken betydning disse rommene kan ha for publikums musikalske læring forstått i et situert perspektiv og for utvikling av musikalsk identitet. Et empirisk materiale hentet fr apilotstudien til forskningsprosjektet ”Festspel i Pite Älvdal – en studie i festivalens betydning for identitetsutvikling” vil bli sett i lys av Anthony Giddens’ teorier om det lokale og globales dialektikk, atskillelsen av tid og rom, frikobling og identitetsutvikling i det senmodernesamfunnet.
Experiences have become the hottest commodities the market has to offer. No matter where we turn, we are constantly inundated by advertisements promoting products that promise to provide us with some ephemeral experience that is newer, better, more thrilling, more genuine, more flexible, or more fun than anything we have previously encountered. In turn, consumers themselves are increasingly willing to go to great lengths, invest large sums of money, and take great risks to avoid "the beaten track" and "experience something new." Working with an interdisciplinary approach, this book critically analyzes the significance this market for experiences (and interest in them) is having as a generative motor of cultural and socioeconomic change in modernsociety. The book's contributors are active scholars working in the Department of Service Management at Lund University, the Copenhagen Business School, and the Center for Regional and Tourism Research. They come from the disciplines of anthropology/ethnology, business administration, and cultural geography.
Karin Ibenholt er ansvarlig for denne databasen. Send gjerne forslag til endringer eller bidrag til henne.