Empirical generalizations on the impact of stars on the economic success of movies

Hofmann, J.,
Clement, M.,
Völckner, F.,
Hennig-Thurau, T.
International Journal of Research in Marketing
Available online 11 September 2016

Movie industry experts continuously debate whether the industry's enormous investments in stars pay off. Although a rich body of research has addressed the question of whether stars are critical to the success of movies, previous research does not provide a consistent picture of the impact of stars on the economic success of the respective product. To derive empirical generalizations, the authors (1) provide a meta-analysis of the relationship between star power and movie success based on 61 primary studies reporting 172 effects of star power on movie success and (2) analyze a comprehensive dataset from that industry with n = 1545 movies using two different types of star power measures (commercial and artistic success), while controlling for selection effects of stars. Based on these two studies, four empirical generalizations emerge. First, when ignoring selection effects of stars, the impact of star power on box office revenues is strongly upwards biased. Second, artistic star power is associated with significantly lower box office revenues than commercial star power. Third, on average, movies with a commercially successful star generate 12.46 million US$ additional box office revenues. In contrast, artistic star power does not result in a statistically significant revenue premium. Fourth, commercially (artistically) successful stars have a statistically significant “multiplier effect” of 1.127 (1.083) on other characteristics that influence a movie's box office revenues.

Vitenskapelig artikkel

Creativity and tourism: The State of the Art

Richards, G.
Annals of Tourism Research
Volume 38 (4), pages 1225-1253

The rapidly developing relationship between tourism and creativity, arguably heralds a ‘creative turn’ in tourism studies. Creativity has been employed to transform traditional cultural tourism, shifting from tangible heritage towards more intangible culture and greater involvement with the everyday life of the destination. The emergence of ‘creative tourism’ reflects the growing integration between tourism and different placemaking strategies, including promotion of the creative industries, creative cities and the ‘creative class’. Creative tourism is also arguably an escape route from the serial reproduction of mass cultural tourism, offering more flexible and authentic experiences which can be co-created between host and tourist. However the gathering critique also highlights the potential dangers of creative hype and commodification of everyday life.

Vitenskapelig artikkel

Diversity and the film industry, An analysis of the 2014 UIS Survey on Feature Film Statistics

Albornoz, L.A.
UNESCO Institute for Statistics
Information paper no. 29

Heritage tourism

Bonet, L.
Chapter 19, ISBN: 978 0 85793 099 6

Cultural and heritage tourism began to expand as a mass phenomenon in the 1970s and ’80s with a considerable economic and social impact. It was a consequence of the self-development of the tourism industry and its need for diversification (Bull, 1991). During the previous decades and stimulated by a long period of unbroken economic growth in most developed countries, tourism enjoyed a great expansion (Timothy, 2011). This was largely based on standardized products, mainly offered by tour operators through the travel agencies system. The result was an increase in the number of destinations and resorts. Over the years, many of them have followed a life-cycle profile, from involvement and consolidation, to stagnation and, in some cases, even decline (Butler, 1980). So, the need to adapt the current offer to a more exigent demand, fuelled by a rising competition with new destinations, developed the specializations of many tourism areas and the search for added-value products. The resulting scene is characterized by being much more dynamic and competitive, in which a multitude of specialized offers proliferate at lower costs. Tourism products can be segmented by travel motivation (business, holiday, health, academic or religion, among many other driving forces), by user groups (families, senior citizens, professional people or students), by destination (cities, coast areas, countryside regions or countries), by time (holiday seasons, weekends, special events or business periods), and by the level of maturity of the destination (more or less emergent, with larger or weaker touristic supply, level of social reputation).


33 tekster om opplevelsesforskning

Stene, M. (red.)

En samling av allmennrettede formidlingstekster skrevet i forbindelse med instituttprogram "Opplevelseskvalitet, nettverksproduksjon av opplevelse, opplevelsesverdi, «performing places»"


Experiencescapes. Tourism, Culture and Economy

O'Dell, T.,
Billing, P.
Copenhagen Business School Press, Copenhagen

Experiences have become the hottest commodities the market has to offer. No matter where we turn, we are constantly inundated by advertisements promoting products that promise to provide us with some ephemeral experience that is newer, better, more thrilling, more genuine, more flexible, or more fun than anything we have previously encountered. In turn, consumers themselves are increasingly willing to go to great lengths, invest large sums of money, and take great risks to avoid "the beaten track" and "experience something new." Working with an interdisciplinary approach, this book critically analyzes the significance this market for experiences (and interest in them) is having as a generative motor of cultural and socioeconomic change in modernsociety. The book's contributors are active scholars working in the Department of Service Management at Lund University, the Copenhagen Business School, and the Center for Regional and Tourism Research. They come from the disciplines of anthropology/ethnology, business administration, and cultural geography.


Experience Films - in real-life - a handbook on film tourism

Elmgaard, M.,
Christophersen, S. H.
Filmby Aarhus

What advantages, challenges and opportunities are contained within the scope of film tourism? How can the destinations, the tourist players and the local business sector cooperate with the film industry? How have others proven successful in their work with film tourism?


Når film blir mer enn bare film

Opdal, Hildegunn,
Røed, Geir,
Hoff, Espen

Fra kontroll til næringsutvikling - en introduksjon til norsk filmpolitikk 1913-2103

Iversen, Gunnar
Nordisk kulturpolitisk tidsskrift
01/2103 (volum 16)

This article traces the development and changes in film politics in Norway from 1913 to 2013. With the Film Theatres Act of 1913, the government in Norway established a cultural law that has had wide-reaching consequences, and this law is still regulating important aspects of distribution and presentation of film in Norway. Initially film was only seen as a dangerous medium, and from 1920 an entertainment luxury that should be taxed, but after World War II the attitude of the government changed. Since 1950 all feature-length fiction films has received government support. The changes in attitude as well as in means of support of film from 1950 to today in Norway are discussed in this article.

Vitenskapelig artikkel

Easier Said Than Done - Kartlegging og evaluering av virkemidler for film- og musikknæringen i Trøndelag

Hauge, Atle,
Håmpland, Ola
ØF-rapport 11/2014

Dette er en analyse av virkemiddelapparatet, og hvordan det fungerer opp mot musikk og filmbransjen i Nord- og Sør-Trøndelag. I rapporten har
vi brukt økonomiske nøkkeltall for å kunne vurdere utvikling i disse to bransjene.
Bildet denne rapporten tegner er ganske tydelig. Musikkbransjen i Trøndelag er relativ stor, men sliter med økonomien og ser ut til å være inne i en stagnasjonsperiode. Film på den annen side er mindre, men er inne i en positiv utvikling. Tilbakemeldingene vi har fått gjennom de kvalitative intervjuene er omtrent like klare. Virkemiddelapparatet for film er ryddig, oversiktlig og velfungerende. Fra musikkbransjen har vi hørt om et virkemiddelapparat som i større grad er fragmentert, vanskeligere å forholde seg til og i mindre grad er proaktivt opp mot bransjen.

Antall publikasjoner i denne databasen: 17

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