Bokbransjen

Fastpris – med fokus på bokbransjen

Foros, Ø.,
Kind, H. J.
Praktisk Økonomi & Finans
28(4) 67-76

Gjennom et unntak i konkurranseloven kan norske forlag via en bransjeavtale bestemme prisen på nye bøker, og hindre at bokhandlerne konkurrerer på pris. Kritikere av avtalen hevder at dette fører til at prisene blir høyere enn de ellers ville vært, og at bransjeavtalen derfor bør avskaffes. Imidlertid er det hverken empirisk eller teoretisk grunn til å tro at bokhandlerkonkurranse i seg selv fører til lavere priser. Vi argumenterer for at avtalen bør opprettholdes, og at den både av bedrifts- og samfunnsøkonomiske årsaker bør være bransjeomfattende for å løse vertikale og horisontale problemer av kollektiv art. 

2012
Norge
Artikkel
Bokbransjen

Re-eventing the Book

Banou, Christina
Chandos Publishing, Elsevier

Re-Inventing the Book: Challenges from the Past for the Publishing Industry chronicles the significant changes that have taken place in the publishing industry in the past few decades and how they have altered the publishing value chain and the structure of the industry itself. 

The book examines and discusses how most publishing values, aims, and strategies have been common since the Renaissance. It aims to provide a methodological framework, not only for the understanding, explanation, and interpretation of the current situation, but also for the development of new strategies.

The book features an overview of the publishing industry as it appears today, showing innovative methods and trends, highlighting new opportunities created by information technologies, and identifying challenges. Values discussed include globalization, convergence, access to information, disintermediation, discoverability, innovation, reader engagement, co-creation, and aesthetics in publishing. 

  • Describes common values and features in the publishing industry since the Renaissance/invention of printing 
  • Proposes a methodological framework that helps users understand current publishing issues and trends
  • Focuses on reader engagement and participation
  • Proposes and discusses the publishing chain, not only as a value chain, but also as an information chain
  • Considers the aesthetics of publishing, not only for the printed book, but also for digital material
2017
bok
Opplevelser

Experiencescapes. Tourism, Culture and Economy

O'Dell, T.,
Billing, P.
Copenhagen Business School Press, Copenhagen

Experiences have become the hottest commodities the market has to offer. No matter where we turn, we are constantly inundated by advertisements promoting products that promise to provide us with some ephemeral experience that is newer, better, more thrilling, more genuine, more flexible, or more fun than anything we have previously encountered. In turn, consumers themselves are increasingly willing to go to great lengths, invest large sums of money, and take great risks to avoid "the beaten track" and "experience something new." Working with an interdisciplinary approach, this book critically analyzes the significance this market for experiences (and interest in them) is having as a generative motor of cultural and socioeconomic change in modernsociety. The book's contributors are active scholars working in the Department of Service Management at Lund University, the Copenhagen Business School, and the Center for Regional and Tourism Research. They come from the disciplines of anthropology/ethnology, business administration, and cultural geography.

2005
Denmark
bok
Opplevelser

Ansats til en begivenhetsfilosofisk utlegging av opplevelsens fenomenologi og ontologi

Sletterød, N. A.
Tapir Akademiske Forlag, Trondheim
(s. 175-210)
2012
Norge
Bokkapittel
Opplevelser
2012
Norge
Bokkapittel
Opplevelser

Heritage tourism

Bonet, L.
Chapter 19, ISBN: 978 0 85793 099 6

Cultural and heritage tourism began to expand as a mass phenomenon in the 1970s and ’80s with a considerable economic and social impact. It was a consequence of the self-development of the tourism industry and its need for diversification (Bull, 1991). During the previous decades and stimulated by a long period of unbroken economic growth in most developed countries, tourism enjoyed a great expansion (Timothy, 2011). This was largely based on standardized products, mainly offered by tour operators through the travel agencies system. The result was an increase in the number of destinations and resorts. Over the years, many of them have followed a life-cycle profile, from involvement and consolidation, to stagnation and, in some cases, even decline (Butler, 1980). So, the need to adapt the current offer to a more exigent demand, fuelled by a rising competition with new destinations, developed the specializations of many tourism areas and the search for added-value products. The resulting scene is characterized by being much more dynamic and competitive, in which a multitude of specialized offers proliferate at lower costs. Tourism products can be segmented by travel motivation (business, holiday, health, academic or religion, among many other driving forces), by user groups (families, senior citizens, professional people or students), by destination (cities, coast areas, countryside regions or countries), by time (holiday seasons, weekends, special events or business periods), and by the level of maturity of the destination (more or less emergent, with larger or weaker touristic supply, level of social reputation).

2013
Bokkapittel
Opplevelser
2015
Norge
Bokkapittel
Bokbransjen

Analyzing Norway’s experience from adopting on-demand streaming: Exceptions or rules to a future economy?

Nordgård, D.
Vienna Music Business Research Days
2014, October 4

While the music industry, artists and fans are discussing the streaming’s ability to advance music’s digitalization-process into more sustainable models, Norway has indeed adopted subscription based, on-demand streaming and hence, may work as case to better understand the impacts of such an adoption. This paper builds on the findings in two separate but related committees, each resulting in a Norwegian report: The report from the Government initiated Nordgård-committee from 2013 (the committee on Challenges concerning the digitalization of the music industry1) and the report from the Norwegian Musicians Union (Musikernes fellesorganisasjon), the MFO committee2 from September 2014.  

2014
Norway
Conference paper
Bokbransjen

Konkurransen blant bokhandlene under fastprissystemet - En undersøkelse av konkurransefaktorer og hvordan konsumentene blir påvirket av disse

Paulsen, H.
Norges Handelshøyskole

I norsk bokbransje er det gitt fritak fra konkurranselovens §10 for bruk av bindende videresalgspris. Bransjen har selv utarbeidet det de kaller Bokavtalen, som blant annet omhandler bruk av faste priser, leveringsplikt og ulike abonnementsordninger for bokhandlenes innkjøp.

Denne avhandlingen tar for seg hvordan bransjens konkurranseforhold påvirkes, og hvilke andre faktorer det legges vekt på i konkurransen med andre markedsaktører, gitt forutsetningen om bindende videresalgspris i Bokavtalen. Jeg har intervjuet ledere i 12 bokhandler for å kartlegge deres syn på dagens konkurransesituasjon og holdning til Bokavtalen. Samtidig har jeg innhentet datamateriale fra 339 konsumenter, for å undersøke deres generelle oppfatning av den norske bokbransjen og hvordan bokhandlenes konkurranseparametre påvirker deres forbruk. 

2014
Norge
Masteroppgave
Bokbransjen

Utredning om litteratur- og språkpolitiske virkemidler

Oslo Economics
Oslo Economics, Oslo

Ses de litteratur- og språkpolitiske målene samlet tyder tall fra bransjen på at måloppnåelsen stort sett er styrket fra 2005 til i dag, og vi at vi oppnår litteraturpolitiske mål bedre her til lands enn i Sverige og Danmark. Det er imidlertid vanskelig å fastslå sammenhengen mellom måloppnåelsen og de statlige virkemidlene på litteraturområdet.

Særtrekk ved bokbransjen gjør at fastpris satt av hvert forlag i mange tilfeller forbedrer effektiviteten i bransjen (det vertikale aspektet av fastprisordningen er positivt). Det kan imidlertid være konkurransemessig uheldig at forlagene samarbeider om at prisene skal fastsettes på en bestemt måte (det horisontale aspektet ved fastprisordningen er negativt).

De mest aktuelle endringene i virkemiddelapparatet er grep i fastprisordningen og tiltak som styrker norsk faglitterær produksjon. Vi har redegjort for juridiske og økonomiske effekter av mulige endringer i fastprisordningen.

2012
Norge
Offentlig utredning
Antall publikasjoner i denne databasen: 23

Karin Ibenholt er ansvarlig for denne databasen. Send gjerne forslag til endringer eller bidrag til henne.