Kunnskapsverkets litteraturdatabase

En samling av allmennrettede formidlingstekster skrevet i forbindelse med instituttprogram "Opplevelseskvalitet, nettverksproduksjon av opplevelse, opplevelsesverdi, «performing places»"

The rapidly developing relationship between tourism and creativity, arguably heralds a ‘creative turn’ in tourism studies. Creativity has been employed to transform traditional cultural tourism, shifting from tangible heritage towards more intangible culture and greater involvement with the everyday life of the destination. The emergence of ‘creative tourism’ reflects the growing integration between tourism and different placemaking strategies, including promotion of the creative industries, creative cities and the ‘creative class’. Creative tourism is also arguably an escape route from the serial reproduction of mass cultural tourism, offering more flexible and authentic experiences which can be co-created between host and tourist. However the gathering critique also highlights the potential dangers of creative hype and commodification of everyday life.

Dette er en analyse av virkemiddelapparatet, og hvordan det fungerer opp mot musikk og filmbransjen i Nord- og Sør-Trøndelag. I rapporten har
vi brukt økonomiske nøkkeltall for å kunne vurdere utvikling i disse to bransjene.
Bildet denne rapporten tegner er ganske tydelig. Musikkbransjen i Trøndelag er relativ stor, men sliter med økonomien og ser ut til å være inne i en stagnasjonsperiode. Film på den annen side er mindre, men er inne i en positiv utvikling. Tilbakemeldingene vi har fått gjennom de kvalitative intervjuene er omtrent like klare. Virkemiddelapparatet for film er ryddig, oversiktlig og velfungerende. Fra musikkbransjen har vi hørt om et virkemiddelapparat som i større grad er fragmentert, vanskeligere å forholde seg til og i mindre grad er proaktivt opp mot bransjen.

Despite growing attention by researchers and policy makers on the economic value of cultural heritage sites, debate surrounds the use of adequate methods. Although choice modeling techniques have been applied widely in the environmental economics field, their application in tourism and cultural economics has been much more limited. This paper contributes to the knowledge on the economic valuation of cultural heritage sites through a national choice modeling study of Old Parliament House, Australia. The study sought to value marginal changes in several attributes of this site and revealed that only some of them are valued positively: extending the period of temporary exhibitions, hosting various events, and having ‘shop and café’ and ‘fine dining’. Advantages of using a mixed logit model are provided and managerial and policy implications are discussed.

Movie industry experts continuously debate whether the industry's enormous investments in stars pay off. Although a rich body of research has addressed the question of whether stars are critical to the success of movies, previous research does not provide a consistent picture of the impact of stars on the economic success of the respective product. To derive empirical generalizations, the authors (1) provide a meta-analysis of the relationship between star power and movie success based on 61 primary studies reporting 172 effects of star power on movie success and (2) analyze a comprehensive dataset from that industry with n = 1545 movies using two different types of star power measures (commercial and artistic success), while controlling for selection effects of stars. Based on these two studies, four empirical generalizations emerge. First, when ignoring selection effects of stars, the impact of star power on box office revenues is strongly upwards biased. Second, artistic star power is associated with significantly lower box office revenues than commercial star power. Third, on average, movies with a commercially successful star generate 12.46 million US$ additional box office revenues. In contrast, artistic star power does not result in a statistically significant revenue premium. Fourth, commercially (artistically) successful stars have a statistically significant “multiplier effect” of 1.127 (1.083) on other characteristics that influence a movie's box office revenues.

Denne rapporten kartlegger hindringer for et mer helhetlig og koordinert tilbud i norsk reise- livsnæring. Videre skisseres det forslag til tiltak som arbeidsgruppen mener kan bidra til å løse utfordringene. Avslutningsvis presenteres utvalgte eksempler/case som har som formål å synliggjøre hva utfordringene består i og hva som kan gjøres for å løse dem.

For å kartlegge utfordringene har arbeidsgruppen tatt utgangspunkt i at det skal bli enklere for potensielle besøkende å velge Norge som reisemål, ta seg frem som turist i Norge og ha verdifulle opplevelser underveis når det gjelder overnatting, bespisning, transport og kultur- og opplevelsesaktiviteter. Målet for arbeidsgruppens arbeid er å bidra til en mer verdiska- pende norsk reiselivsnæring.