Publikasjonsdetaljer

År
2015
Forfattere
Anglin, A.
Stevenson, R. M.
Drover, W.
McKenny, A. F.
Publisert i/av
In Academy of Management Annual Meeting
Næring
Land
USA
Type
Conference paper
Nøkkelord
Crowdfunding, Positive Psychological Capital, Signaling Theory
Abstrakt / Utdrag

Language conveying positive psychological capital reflects optimism, hope, resilience, and confidence. Use of this language in organizational narratives has been linked to key organizational outcomes such as firm performance. Drawing from positive organizational behavior and signaling theory literatures, the authors examine how language indicating positive psychological capital in crowdfunding profiles impacts crowdfunding campaign performance. Using a sample of 895 Kickstarter campaigns, they find that higher levels of positive psychological capital rhetoric lead to increased rate of funding and an increased probability of meeting funding goals. These relationships are moderated by the amount of funding requested by the venture.