Publikasjonsdetaljer

År
2015
Forfattere
Song, C.
Luo, J.
Hoelttae-Otto, K.
Seering, W.
Publisert i/av
International Conference on Engineering Design 2015 (ICED 2015), At Bovisa campus, Politecnico di Milano, Milan, Italy
Næring
Land
USA and Singapore
Type
Conference paper
Nøkkelord
New product development, Innovation, Risk management, Crowdfunding
Abstrakt / Utdrag

This paper explores innovation versus risk for small companies using crowdfunding products as a proxy for analysis. A database with 127 consumer electronics, namely 3D printers and smart watches, are collected from Kickstarter and Indiegogo. The metric of Real-Win-Worth is adapted to provide a well-rounded assessment of the product’s innovation, risk and other related business and engineering aspects. Our result suggests a preliminary framework of innovation and risk balance for crowdfunding NPD success. A statistical model is developed to correlate the amount of crowdfunding raised with 64% predictability. These results may contribute to better understand and balance risk and innovation in crowdfunding and small company contexts.