Publikasjonsdetaljer

År
2017
Forfattere
Álvarez Vázquez, R. R.
Institusjon
Kunnskapsverket
Publisert i/av
Kunnskapsverket
Nr
Rapport 02-2017
Næring
Type
Rapport
Nøkkelord
Music industry, Musikkindustri, Value Chain, Verdikjede, Innovation, Innovasjon, business model
Abstrakt / Utdrag

The music business, as any other business with a strong online presence or that relies on digital technologies for its advancement, has become much more complex and intricate in recent years and there are now many more stakeholders in the music “ecosystem” than 20 or 30 years ago.
Who are these stakeholders, how do they relate to each other and how do they influence the music network? With these questions in mind this working paper aims to review the current state-of-the-art on new business models in the music industry by carrying out a structural analysis. It looks into diverse examples to illustrate how the value chain of the music business has been transforming in recent years to accommodate for (mostly technological) innovations in terms of music creation, production, distribution and market development. This leads me to propose a model of a value network for the music industry that reflects all this. A model that aims to add to the ongoing discussion regarding the reshaping of the music industry and its understanding, serving as the basis for future development of more useful models and tools for the industry and the research community.
Lastly, I also analyze the Norwegian market in its current state to try to reveal opportunities and vulnerabilities in order to suggest key areas of development for the future, including the kind of government action possible and desirable in the musical arena.