Publikasjonsdetaljer

År
2015
Forfattere
Mukerji, P.
Institusjon
University of Westminster
Publisert i/av
MusicTank Publishing
Nr
ISBN: 978-1-909750-06-7
Næring
Type
Working Paper
Nøkkelord
Consuption, Consumers, Data, Record labels, Music
Abstrakt / Utdrag

Prithwijit Mukerji’s MA Music Business Management Project paper is an empirical study of the use of social media Big Data to better anticipate consumers’ tastes and better inform A&R processes and decision-making.

By Spring 2014, this was an extremely current subject, the stature of which developed significantly during the course of his research including Shazam’s link-up with Warner Music Group (Feb 2014) and the purchase of The Echo Nest by Spotify (March 2014).

This paper successfully analysed current business trends incorporating latest research and industry-based interviews and as such offered an overview of an emerging and exciting field of study.