Publikasjonsdetaljer

År
2013
Forfattere
VIÑALS, A.
Soraluze, J.C.
Institusjon
University of Duesto
Publisert i/av
Conference: Leisure Studies Association Conference 2014 "Sport, festivy and digital cultures", University of West Scotland
Region
Europe, Spain
Land
Spania
Type
Artikkel
Nøkkelord
Bilbao BBK Live, Social media, Sosiale medier, Social network, Music Festivals, Musikkfestivaler, Facebook, Network society, Sosialt nettverk
Abstrakt / Utdrag
The presentation follows the integration of social media in music festivals, making a case for the Bilbao BBK Live 2013 music festival. The objectives are the analysis of the audience and their different uses of the Facebook Social Network during the festival; and the analysis of the organizers and their strategies and managerial processes they carry out live in order to stimulate the attendees' leisure experience.