Publikasjonsdetaljer

År
2011
Forfattere
Aitamurto, T.
Publisert i/av
Journalism Practice
Nr
5(4), pp 429–445
Næring
Land
USA
Type
Journal paper
Nøkkelord
Collective intelligence, Crowdfunding, Crowdsourcing, Media work, Professional identities, Revenue models
Abstrakt / Utdrag

This article analyzes the impact of crowdfunding on journalism. It is based on a case study about Spot.Us, a platform pioneering community-funded reporting. The study concludes that a crowdfunded journalistic process requires journalists to renegotiate their role and professional identity to succeed in the changing realm of creative work. It also concludes that reader donations build a strong connection from the reporters to the donors, which creates a new sense of responsibility to the journalists. The journalists perceive donors as investors, that cannot be let down. From the donor's perspective, donating does not create a strong relationship from donor to the journalist, or to the story to which they contributed. The primary motivation for donating is to contribute to the common good and social change. Consequently, donors’ motives are essentially more altruistic than instrumental.