Publikasjonsdetaljer

År
2008
Forfattere
KLAIC, D.
Publisert i/av
In Anheier, H.K., Isar, R. Y. (eds): Cultures and Globalization: The Cultural Economy. Sage Publishing. s260-269
Region
Worldwide
Land
Ungarn
Type
Artikkel
Nøkkelord
Festival studies, Festival, Economic Return, Økonomisk effekt, International Festivals, Art, Kunst, Culture, Kultur, Stability, Stabilitet, Quality, Kvalitet, Cultural Capital, Kulturell kapital, Digital Technology, Digital Teknologi, Audiences, Funding, Publikum
Abstrakt / Utdrag
This chapter argues that expectations of economic returns from international artistic festivals are highly exaggerated: only a handful among them actually generate such returns thanks to factors such as location, size, tourist appeal and reputation. The author reviews the economic conditions of festival production in different regions of the world and pleads for public support, rather than tenuous sponsorship arrangements, as the key guarantor of stability and quality. Festivals generate cultural capital but fail to grow it by using digital technology and building client loyalty among audiences. Public authorities rarely develop clear funding policies that set cultural, social and economic objectives for the festivals they support and provide criteria for monitoring, evaluation and funding decisions.