Publikasjonsdetaljer

År
2004
Forfattere
DERRETT, R.
Publisert i/av
Butterworth Architecture, Oxford
Region
Europe, United Kingdom
Land
Storbritannia
Type
Artikkel
Nøkkelord
Marketing, Markedsføring, Management, Ledelse, Festivals, Festivaler, Community, Media, Cultural Development, Kulturutvikling, Impact
Abstrakt / Utdrag
This chapter explores the relationship between festivals and events and a destination's prosperity, identity, tourism image and marketing strategies. It explains the roles festivals and events play as attractions and markers in the tourism system. It identifies qualities that make festivals special. It also explores the links between event management and host communities, government at all levels, media, community cultural development and specific special interest sectors.