Publikasjonsdetaljer

År
2002
Forfattere
JAGO, L.
DEERY, R.
ALLEN, J.
HEDE, A.
Publisert i/av
Australian Centre for Event Management
Region
Worldwide
Land
Australia
Type
Konferansebidrag
Nøkkelord
Events, Branding, Destinations, Community Management, Event Management Strategies, Marketing, Markedsføring, Operations, Human Resource, Menneskelige Ressurser, Research, Volunteering, Frivillighet , forskning
Abstrakt / Utdrag
The focus of the first conference, held in 2000, was on identifying and analyzing the existing research on events, and creating an event research agenda for the future. The conference attracted an excellent mix of event practitioners, government representatives and academics from Australia and overseas. At the end of the conference, there was a strongly supported motion to stage the conference every two years. The second conference is themed on Events and Place Making. And it examines the use of events to build communities and to brand destinations, as well as related themes of event management strategies, marketing, operations, human resources, volunteering and event research issues.