Using a survey of crowdfunding project founders in the culture industries, the authors explored the relationship between certain social and psychological characteristics and attitudes toward crowdfunding. They examined how extraversion, surface acting, emotional labor, the social composition of project backers, and project success all relate to enjoyment and future intentions of using crowdfunding in the culture industries. Crowdfunding appears to advantage culture producers with particular personality structures while disadvantaging others. In sum, crowdfunding seems beneficial but might be useful only for particular types of artists and therefore should not supplant other traditional financing modes.
Abstrakt / Utdrag