Publikasjonsdetaljer

År
2015
Forfattere
NILIVAARA, E
Institusjon
JAMK University of applied science
Region
Europe, Finland
Land
Finland
Type
Avhandling
Nøkkelord
Marketing, Marketing plan, Animation, Film Festival, Festival, Animatricks, Finland, Markedsføring, Animasjon
Abstrakt / Utdrag
The goal of the bachelor’s thesis was to create an efficient and implementable marketing plan for the Animatricks Film Festival 2015. The Animatricks Film Festival is an annual animation-related festival held in Helsinki, Finland. The festival is organized by Palikka Ry, a non-profit organization. It was agreed upon to create a marketing plan for the next Animatricks Film Festival (2015) as there had been no previous one(s). The bachelor’s thesis concentrates on describing the concept of marketing and marketing plan in the chapter of theoretical basis. The chapter on implementation presents the practicalities of creating a marketing plan for the Animatricks Film Festival 2015. As a result, a marketing plan for the Animatricks Film Festival 2015 was created based on the needs and wants of Palikka Ry. The implementation of the marketing plan started in January 2015. As the thesis was finished before the festival was being held, no definite or concrete proof on the success rate of the marketing plan was discovered. The marketing plan is attached to the bachelor’s thesis however, it is confidential and not published. The marketing plan was intended to be used for the following the Animatricks Film Festivals as a foundation to build on more ideas.