Denne case-studien fra Harvard Business School ser på det norske moteselskapets forretningsmodell. Denne bli beskrevet som “a very unconventional "experience economy" business model in the fashion industry”. Studien tar for seg selskapets historie, deres kreative markedsføringsteknikker, hva som ligger bak merkevaren, hvor viktig den norske bakgrunnen er og forretningsmodellen.
This paper explores innovation versus risk for small companies using crowdfunding products as a proxy for analysis. A database with 127 consumer electronics, namely 3D printers and smart watches, are collected from Kickstarter and Indiegogo. The metric of Real-Win-Worth is adapted to provide a well-rounded assessment of the product’s innovation, risk and other related business and engineering aspects. Our result suggests a preliminary framework of innovation and risk balance for crowdfunding NPD success. A statistical model is developed to correlate the amount of crowdfunding raised with 64% predictability. These results may contribute to better understand and balance risk and innovation in crowdfunding and small company contexts.
In The Kickstarter Handbook, business writer Don Steinberg interviews dozens of people who have raised at least $100,000 on Kickstarter. You'll learn all the strategies of an effective Kickstarter campaign. You'll learn the perils and pitfalls that have dashed many a dream. And you'll learn what to do in the event of a best-case scenario - when your product goes viral and suddenly the cash starts flowing in.
In this paper, the authors intend to answer the question “what set of features determine a project’s success?”. They begin by studying the dynamics of Kickstarter, a popular reward-based crowdfunding platform, and the impact of social networks on this platform. Contrary to previous studies, their analysis is not restricted to project-based features alone; instead, they expand the features into four different categories: temporal traits, personal traits, geo-location traits, and network traits. Using a comprehensive dataset of 18K projects and 116K tweets, they provide several unique insights about these features and their effects on the success of Kickstarter projects. Based on these insights, they build a supervised learning framework to learn a model that can recommend a set of investors to Kickstarter projects.
The barriers facing artists’ use of crowdfunding platforms: Personality, emotional labor, and going to the well one too many times
Using a survey of crowdfunding project founders in the culture industries, the authors explored the relationship between certain social and psychological characteristics and attitudes toward crowdfunding. They examined how extraversion, surface acting, emotional labor, the social composition of project backers, and project success all relate to enjoyment and future intentions of using crowdfunding in the culture industries. Crowdfunding appears to advantage culture producers with particular personality structures while disadvantaging others. In sum, crowdfunding seems beneficial but might be useful only for particular types of artists and therefore should not supplant other traditional financing modes.
To better understand the factors affecting campaign outcomes, this paper targets the content and usage patterns of project updates–communications intended to keep potential funders aware of a campaign’s progress. The authors analyzed the content and usage patterns of a large corpus of project updates on Kickstarter, one of the largest crowdfunding platforms. Using semantic analysis techniques, they derived a taxonomy of the types of project updates created during campaigns, and found discrepancies between the design intent of a project update and the various uses in practice (e.g. social promotion). The analysis also showed that specific uses of updates had stronger associations with campaign success than the project’s description. Design implications were formulated from the results to help designers better support various uses of updates in crowdfunding campaigns.
Does a better cultural milieu make a city more livable for residents and improve its business environment for firms? I compute a measure of cultural specialization for 346 U.S. metropolitan areas and ask if differences in cultural environment across cities capitalize into housing price and wage differentials. Simple correlations replicate standard results from the literature: cities that are more specialized in cultural occupations enjoy higher factor prices. Estimations using time-series data, controlling for city characteristics and correcting for endogeneity weaken the magnitude of this effect. Even though the arts and culture might be appealing to some people and firms, such determinants are not strong enough to affect factor prices at the city level.
Art works can be conceived as the product of the cooperative activity of many people. Some of these people are customarily defined as artists, others as support personnel. The artist's dependence on support personnel constraiizs the range of artistic possibilities available to him. Cooperation is mediated by the use of artistic conventions, whose existence both makes the production of work easier and innovation more difficult. Artistic innovations occur when artists discover alternate means of assembling the resources necessary. This conception of an art world made up of personnel cooperating via conventions has implications for the sociological analysisof social organization.
What’s behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School’s expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products—the movies, television shows, songs, and books that are hugely expensive to produce and market—is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from her unprecedented access to some of the world’s most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works—and how to navigate today’s high-stakes business world at large.
Competitive Dynamics of Southern California's Clothing Industry: The Widening Global Connection and its Local Ramifications
A general outline of the functional and spatial characteristics of the clothing industry in Southern California is sketched out. Two important trends are noted: the increasing design- and knowledge-intensive structure of the industry; and, the marked increase in off-shore sub-contracting by local manufacturers that has occurred in recent years. The predicaments and promises of this situation are explored. Will the industry simply continue to lose its employment base in the region? Will it succeed in making the transition to the status of a major world centre of fashion? It is argued that the southern California clothing industry is potentially capable of rising to the latter challenge, although it remains strongly overshadowed by the New York industry in terms of both fashion significance and commercial reach, and it also retains strong elements of its traditional underbelly of sweatshops. It is further argued that considerable effort needs to be invested in building social infrastructures to reinforce current positive trends in the industry. Given the right kinds of private and public response, it is submitted that Southern California is capable of becoming an international fashion centre on a par with New York, Paris, London or Milan.
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