In this paper, the authors intend to answer the question “what set of features determine a project’s success?”. They begin by studying the dynamics of Kickstarter, a popular reward-based crowdfunding platform, and the impact of social networks on this platform. Contrary to previous studies, their analysis is not restricted to project-based features alone; instead, they expand the features into four different categories: temporal traits, personal traits, geo-location traits, and network traits. Using a comprehensive dataset of 18K projects and 116K tweets, they provide several unique insights about these features and their effects on the success of Kickstarter projects. Based on these insights, they build a supervised learning framework to learn a model that can recommend a set of investors to Kickstarter projects.
This paper explores innovation versus risk for small companies using crowdfunding products as a proxy for analysis. A database with 127 consumer electronics, namely 3D printers and smart watches, are collected from Kickstarter and Indiegogo. The metric of Real-Win-Worth is adapted to provide a well-rounded assessment of the product’s innovation, risk and other related business and engineering aspects. Our result suggests a preliminary framework of innovation and risk balance for crowdfunding NPD success. A statistical model is developed to correlate the amount of crowdfunding raised with 64% predictability. These results may contribute to better understand and balance risk and innovation in crowdfunding and small company contexts.
In The Kickstarter Handbook, business writer Don Steinberg interviews dozens of people who have raised at least $100,000 on Kickstarter. You'll learn all the strategies of an effective Kickstarter campaign. You'll learn the perils and pitfalls that have dashed many a dream. And you'll learn what to do in the event of a best-case scenario - when your product goes viral and suddenly the cash starts flowing in.
Denne case-studien fra Harvard Business School ser på det norske moteselskapets forretningsmodell. Denne bli beskrevet som “a very unconventional "experience economy" business model in the fashion industry”. Studien tar for seg selskapets historie, deres kreative markedsføringsteknikker, hva som ligger bak merkevaren, hvor viktig den norske bakgrunnen er og forretningsmodellen.
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