Event and cultural tourism as a social practice is a widespread phenomenon of global socio-economic importance. The purpose of the book is to bring together current thinking on contemporary issues relating to the management and marketing of cultural events and attractions. The contributions to the book provide interesting perspectives on a number of topics including innovation in festivals, destination and event image, cultural events and national identity, religious festival experiences, effective management and marketing of events. The book is divided into two broad themes: event tourism and cultural tourism. The Cultural Tourism theme covers issues such as: socio-cultural and environmental impacts of tourism development; tourist experiences, motivations and behavior; development of cultural tourism; hosts and guests; Community participation; living heritage; and destination image and branding. The Event Tourism theme covers issues such as economic, socio-cultural and environmental impacts; tourist experiences, motivations and behavior; development of event tourism; event management and sponsorship; destination image and branding; and planning and marketing hallmark events. The book is in response to the increasing demand for empirically-based case studies on event and cultural tourism and will appeal to both academics and practitioners. Case studies are also ideal as teaching material for both undergraduate and postgraduate programmes internationally. This book is a special double issue of the Journal of Hospitality Marketing and Management.
Event Tourism: Concepts, International Case Studies, and Research has been an immediate addition to the recommended texts for the undergraduate and postgraduate event studies topics taught here at Flinders University. The field of event tourism has not been so thoroughly and forensically examined before. In addressing that gap, Donald Getz has provided a consistently strong text that identifies a way forward for the academic research community, for event industry practitioners and for tourism and event organisations alike. Getz argues for a paradigm shift in thinking about how a portfolio of events can be used to deliver a range of positive impacts: socio-cultural; environmental; and economic. It is a compelling read and will become another classic event text alongside many of his previous works." Steve Brown Head of Tourism Flinders University June 3, 2013 ----- "Donald Getz has produced a text that has been desperately needed in travel and tourism as well as in event management programs for some time. This is not only the first book connecting the fields of tourism and events, but it is a textbook that can be a valuable asset to event academics, practitioners, and students globally. Getz has succeeded in integrating the concepts and ideas from his previous book, Event Management & Event Tourism, along with the current research on tourism’s increasing awareness of the importance events play in successful tourism development. This book is intended for use as a text and as such will be a great tool for both students and academics. This well-written text reviews the current literature and research in both fields and is an excellent teaching resource. One of the strengths of this textbook is with its organization. The early chapters in the text provide students with the knowledge and background to understand Event Tourism. The text, which is organized around the notion of supply and demand, gives students a logical way of understanding the event industry from an event producer’s perspective. Getz addresses the very important topic of documenting event impact from both social and economic approaches. In addition, he provides insights related to guiding students through the event evaluation process. This book will enable students to learn and be tested on chapter concepts. To focus the students with respect to the content in a chapter he provides learning objectives at the beginning of each chapter and concludes with a summary and study questions. Each chapter also includes useful case studies that help to explain and emphasize the concepts presented in each chapter. These case studies will assist instructors with developing assignments to further apply the material. Finally, the author provides supplementary readings and online resources on the topics covered in the chapters. Overall, I would say any academic program in tourism and events should utilize this text in a course in Event Tourism in their curriculum if they want to ensure their students are prepared in one of the fastest growing segments of the tourism industry globally. I would recommend this book as a text to be used in Event Tourism." Kenneth F. Backman, Ph.D. Editor-in Chief, Event Management Professor, Clemson University June 2013
Processes of globalization, economic restructuring and urban redevelopment have placed events at the centre of strategies for change in cities. Events offer the potential to achieve economic, social, cultural and environmental outcomes within broader urban development strategies. This volume: analyzes the process of cultural event development, management and marketing and links these processes to their wider cultural, social and economic context; provides a unique blend of practical and academic analysis, with a selection of major events and festivals in cities where ‘eventfulness’ has been an important element of development strategy; examines the reasons why different stakeholders should collaborate, as well as the reasons why cities succeed or fail to develop events and become eventful. Eventful Cities evaluates theoretical perspectives and links theory and practice through case studies of cities and events across the world. Critical success factors are identified which can help to guide cities and regions to develop event strategies. This book is essential reading for any undergraduate or graduate student and all practitioners and policy‐makers involved in event management, cultural management, arts administration, urban studies, cultural studies and tourism.
Experiences, encounters and events have come to play an ever‐growing role in marketing. The Event as a Strategic Marketing Tool describes how events can be used as a strategic tool in marketing practices. The introductory chapters address the development of the experience economy, events, and event marketing. Subsequently, the book covers the various areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. The final chapters deal with the step from strategy to concept, and discuss event design and touchpoints. The book is concluded with a chapter on effect measurement and evaluation.
Events Management is the must‐have introductory text providing a complete A‐Z of the principles and practices of planning, managing and staging events. The book: introduces the concepts of event planning and management; presents the study of events management within an academic environment; discusses the key components for staging an event, covering the whole process from creation to evaluation; examines the events industry within its broader business context, covering impacts and event tourism; provides an effective guide for producers of events; contains learning objectives and review questions to consolidate learning.. Each chapter features a real‐life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Examples include the Beijing Olympic Games, Google Zeitgeist Conference, International Confex, Edinburgh International Festival, Ideal Home Show and Glastonbury Festival..Carefully constructed to maximise learning, the text provides the reader with: a systematic guide to organizing successful events, examining areas such as staging, logistics, marketing, human resource management, control and budgeting, risk management, impacts, evaluation and reporting; fully revised and updated content including new chapters on sustainable development and events, perspectives on events, and expanded content on marketing, legal issues, risk and health and safety management; a companion website: www.elsevierdirect.com/9781856178181 with additional materials and links to websites and other resources for both students and lecturer
Festivaler som regional aktør i moderne identitetsprosesser er en pilotstudie fra kulturnæringer på Sørlandet. Festivaler som næringsfelt er veldig tidsaktuelt, men likevel lite dokumentert og analysert.
Festivalene preger mediebildet, det engasjerer mennesker til en dugnadsinnsats som vi knapt har sett siden Gerhardsens glansdager og til en publikumstilstrømning som gir håp til både lokal, velkjent kultur og til mer innovativ, eksperimentell og internasjonal kunst. Festivalene har i seg kraft til å bevege mennesker fysisk og mentalt. De har styrke til å endre steders selvforståelser og til å gi nytt innhold til gamle og ofte utdaterte myter. Med hele 94 festivaler på Sørlandet blir behovet for en ytterligere profesjonalisering av festivalene tydelig. Dette prosjektet har fanget opp noen viktige innspill fra festivalene selv i forhold til deres livsløp, deres investeringsbehov og nødvendigheten av en klarere festivalpolitikk knyttet til videreutvikling av dem.
Innlegg i den årlige konferansen "KultuRikets Tilstand". I dette innlegget gjøres det opp for status (anno 2008) for festivalers økonomiske og driftsmessige situasjoner. Som det eneste kulturfeltet i evalueringen av KulturRikets Tilstand 2009 har festivalene blitt tildelt tittel inkludert konklusjon. Ikke engang medfølgende et spørsmålstegn. Dette bidraget vil opponere mot en slik ensidig negativ fortolkning av festivalfeltets tilstand i Norge. Selv om dette innlegget vil argumentere for å avblåse krisen i FestivalNorge, kan man jo likevel skjønne hvorfor det kan være fristende å formulere en såpass kritisk tittel til denne delen av KulturNorge.
Ulike festivaler tiltrekker seg ulikt publikum. Intuitivt er det grunn til å tro at Oslo kammermusikkfestival har et annet publikum enn Sommerfestivalen i Selbu. Er Festival-Norge først og fremt preget av tiltakende mangfold, hvor de fleste festivalene henvender seg til relativt avgrensede publikumssegmenter? Eller er bildet snarere at mange festivaler bidrar til å binde sammen ulike publikumsgrupper på tvers av smakspreferanser og -hierarkier, slik at vi kan snakke om tendenser til homogenisering? Målet med dette kapitlet er å undersøke det generelle festivalpublikummets sammensetning og se det i sammenheng med hvordan deltakerne på ulik etyper festivaler fordeler seg med hensyn til sosial bakgrunn og kulturelle og sosiale praksiser for øvrig. I tillegg gir datamatrialet oss mulighet til å si noe om hvordan eksplosjonen i antall festivaler de siste årene har bidratt til å endre komposisjonen av publikum totalt sett. Vi avgrenser analysen til å gjelde deltakelse på musikkfestivaler.
Festivalfeltet er relativt nytt og veksande. Norsk kulturliv blir festivalisert (Aagedal, Egeland og Villa 2009: 201). Det blir rapportert om stadig nye festivalar i bygd og by, på store og små stader. Men samstundes slit mange festivalar med publikumsoppslutning og økonomi, og fleire må gje opp kvart år. Samla sett gjev dette inntrykk av ein labil festivalsituasjon, og det er ulike oppfatningar om kva som vil skje, kan skje og bør skje. Derfor er scenariesjangeren veleigna til å beskrive og analysere festivalfeltet.
Karin Ibenholt er ansvarlig for denne databasen. Send gjerne forslag til endringer eller bidrag til henne.