Investment in cultural heritage (and other forms of culture) are often claimed to be beneficial for a local economy, not only in terms of cultural consumption, but also in the form of increased employment and income. This article addresses some methodological questions regarding economic impact studies of investments in cultural heritage projects. Different types of direct and indirect impacts are being discussed, especially how these can be calculated. We also give a short overview over some studies of economic impact of different cultural and/or tourism activities, and the pros and cons of these studies. In a study of the Norwegian town of Røros, we find that tourism related to the cultural heritages in the region contribute some 7 per cent to overall employment and income.
In an increasingly globalised world, economic and cultural imperatives can be seen as two of the most powerful forces shaping human behaviour. This book considers the relationship between economics and culture both as areas of intellectual discourse, and as systems of societal organisation. Adopting a broad definition of culture, it explores the economic dimensions of culture, and the cultural context of economics. The book is built on a foundation of value theory, developing the twin notions of economic and cultural value as underlying principles for integrating the two fields. Ideas of cultural capital and sustainability are discussed, especially as means of analysing the particular problems of cultural heritage, drawing parallels with the treatment of natural capital in ecological economics. The book goes on to discuss the economics of creativity in the production of cultural goods and services; culture in economic development; the cultural industries; and cultural policy.
Economy of Experiences sheds light on the fundamental process of change whereby society is currently searching for new forms of value creation. The ‘Experience Economy’ is the first symptom of this process. The Economy of Experiences is more than ‘feed me’ or ‘entertain me’. Businesses and organisations have a larger, more significant role to play in supporting individuals in their search to find their own way and a significant role for themselves. This book describes, step‐by‐step, the foundations of new forms of value creation and how businesses can avoid the downward escalation of price competition (commoditisation). It starts by placing individuals at the centre of their social context as well as events that are important to them in the world in which they live. In order to facilitate these, we present new business models in which co‐ creation plays an important role. Concrete design principles are given that can be used as a basis for creating meaningful experiences. Both theory and practice are discussed; numerous cases studies are dissected. The last three chapters focus on practical applications in health care, financial service innovation and developing creative cities.
I dette kapitlet diskuterer jeg hvordan sosial interaksjon kan foregå innenfor en festivals rammer. Empirien er generert gjennom deltakende observasjon og intervjuer på Storåsfestivalen 2007. Hovedtemaet mitt er hvordan en festival kan sette rammer for forventninger, fellesskapsfølelse, tilgjengelighet og åpenhet mot andre og brudd på forventninger som deltakerne besitter. Hvordan foregår sosial interaksjon innenfor en festivals rammer?
Etablerte medier og deres forventinger for fortjeneste: en kompartiv analyse av konkurranseforholdene i norsk avis-, radio- og fjernsynsbransje
Event and cultural tourism as a social practice is a widespread phenomenon of global socio-economic importance. The purpose of the book is to bring together current thinking on contemporary issues relating to the management and marketing of cultural events and attractions. The contributions to the book provide interesting perspectives on a number of topics including innovation in festivals, destination and event image, cultural events and national identity, religious festival experiences, effective management and marketing of events. The book is divided into two broad themes: event tourism and cultural tourism. The Cultural Tourism theme covers issues such as: socio-cultural and environmental impacts of tourism development; tourist experiences, motivations and behavior; development of cultural tourism; hosts and guests; Community participation; living heritage; and destination image and branding. The Event Tourism theme covers issues such as economic, socio-cultural and environmental impacts; tourist experiences, motivations and behavior; development of event tourism; event management and sponsorship; destination image and branding; and planning and marketing hallmark events. The book is in response to the increasing demand for empirically-based case studies on event and cultural tourism and will appeal to both academics and practitioners. Case studies are also ideal as teaching material for both undergraduate and postgraduate programmes internationally. This book is a special double issue of the Journal of Hospitality Marketing and Management.
Event Tourism: Concepts, International Case Studies, and Research has been an immediate addition to the recommended texts for the undergraduate and postgraduate event studies topics taught here at Flinders University. The field of event tourism has not been so thoroughly and forensically examined before. In addressing that gap, Donald Getz has provided a consistently strong text that identifies a way forward for the academic research community, for event industry practitioners and for tourism and event organisations alike. Getz argues for a paradigm shift in thinking about how a portfolio of events can be used to deliver a range of positive impacts: socio-cultural; environmental; and economic. It is a compelling read and will become another classic event text alongside many of his previous works." Steve Brown Head of Tourism Flinders University June 3, 2013 ----- "Donald Getz has produced a text that has been desperately needed in travel and tourism as well as in event management programs for some time. This is not only the first book connecting the fields of tourism and events, but it is a textbook that can be a valuable asset to event academics, practitioners, and students globally. Getz has succeeded in integrating the concepts and ideas from his previous book, Event Management & Event Tourism, along with the current research on tourism’s increasing awareness of the importance events play in successful tourism development. This book is intended for use as a text and as such will be a great tool for both students and academics. This well-written text reviews the current literature and research in both fields and is an excellent teaching resource. One of the strengths of this textbook is with its organization. The early chapters in the text provide students with the knowledge and background to understand Event Tourism. The text, which is organized around the notion of supply and demand, gives students a logical way of understanding the event industry from an event producer’s perspective. Getz addresses the very important topic of documenting event impact from both social and economic approaches. In addition, he provides insights related to guiding students through the event evaluation process. This book will enable students to learn and be tested on chapter concepts. To focus the students with respect to the content in a chapter he provides learning objectives at the beginning of each chapter and concludes with a summary and study questions. Each chapter also includes useful case studies that help to explain and emphasize the concepts presented in each chapter. These case studies will assist instructors with developing assignments to further apply the material. Finally, the author provides supplementary readings and online resources on the topics covered in the chapters. Overall, I would say any academic program in tourism and events should utilize this text in a course in Event Tourism in their curriculum if they want to ensure their students are prepared in one of the fastest growing segments of the tourism industry globally. I would recommend this book as a text to be used in Event Tourism." Kenneth F. Backman, Ph.D. Editor-in Chief, Event Management Professor, Clemson University June 2013
Processes of globalization, economic restructuring and urban redevelopment have placed events at the centre of strategies for change in cities. Events offer the potential to achieve economic, social, cultural and environmental outcomes within broader urban development strategies. This volume: analyzes the process of cultural event development, management and marketing and links these processes to their wider cultural, social and economic context; provides a unique blend of practical and academic analysis, with a selection of major events and festivals in cities where ‘eventfulness’ has been an important element of development strategy; examines the reasons why different stakeholders should collaborate, as well as the reasons why cities succeed or fail to develop events and become eventful. Eventful Cities evaluates theoretical perspectives and links theory and practice through case studies of cities and events across the world. Critical success factors are identified which can help to guide cities and regions to develop event strategies. This book is essential reading for any undergraduate or graduate student and all practitioners and policy‐makers involved in event management, cultural management, arts administration, urban studies, cultural studies and tourism.
Experiences, encounters and events have come to play an ever‐growing role in marketing. The Event as a Strategic Marketing Tool describes how events can be used as a strategic tool in marketing practices. The introductory chapters address the development of the experience economy, events, and event marketing. Subsequently, the book covers the various areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. The final chapters deal with the step from strategy to concept, and discuss event design and touchpoints. The book is concluded with a chapter on effect measurement and evaluation.
Events Management is the must‐have introductory text providing a complete A‐Z of the principles and practices of planning, managing and staging events. The book: introduces the concepts of event planning and management; presents the study of events management within an academic environment; discusses the key components for staging an event, covering the whole process from creation to evaluation; examines the events industry within its broader business context, covering impacts and event tourism; provides an effective guide for producers of events; contains learning objectives and review questions to consolidate learning.. Each chapter features a real‐life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Examples include the Beijing Olympic Games, Google Zeitgeist Conference, International Confex, Edinburgh International Festival, Ideal Home Show and Glastonbury Festival..Carefully constructed to maximise learning, the text provides the reader with: a systematic guide to organizing successful events, examining areas such as staging, logistics, marketing, human resource management, control and budgeting, risk management, impacts, evaluation and reporting; fully revised and updated content including new chapters on sustainable development and events, perspectives on events, and expanded content on marketing, legal issues, risk and health and safety management; a companion website: www.elsevierdirect.com/9781856178181 with additional materials and links to websites and other resources for both students and lecturer
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