Why Crowdfunding Projects can Succeed: The Role of Proponents ’ Individual and Territorial Social Capital
In this paper, the authors aim at learning more on what determines the probability of a project to reach the target funding. They apply the lens of social capital, defined by the goodwill available to her/him from the structure and content of his/her social relations. In particular they distinguish between ‘individual’ (exclusive) and ‘territorial’ (locally shared) social capital. They test their hypotheses by running Probit estimates on a sample of 461 crowdfunding projects posted by 699 proponents and hosted on 11 Italian crowdfunding platforms. This methodology puts in evidence that in a framework with information asymmetry individual social capital (ISC) is positively and significantly correlated with the probability of success of a crowdfunding project. On the contrary, authors do not find any significant correlation with the diffused territorial social capital (TSC).